Approaching a Gallery: The Initial Email (an Example of What to Send)

At any point in an artist’s career, they many begin to seek out representation from a commercial gallery. This has several benefits for the artist, including more exposure, a better venue to show work (presumably), less self-marketing, and hopefully more sales (if that is what the artist is after).

As many galleries are quite established and receive numerous submissions constantly, it can be tricky for artists to get a good “foot in the door.” The best first step is to do your research [1]and approach a gallery to see if they are actually accepting submissions. This is best done with a respectful, polite email (with a link to your portfolio cleverly inserted).

Example of a good initial email:

For the attention of the curator,*

I am a Vancouver artist seeking representation** locally. I am writing to inquire if you are currently accepting submission proposals. If so, could you please let me know which format or materials you prefer.

Best,
Your Name
http://www.yourwebsiteaddress.com[2]***

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